Enabling a leading bank to launch a superlative card experience

Transformation Overview

A leading public sector bank in India, established in the early 1900s, executed a massive digital modernization of its cards business to support rapid scaling and high-volume processing. By implementing the eMACH.ai Cards platform, the Bank replaced legacy, FoxPro-based in-house systems with a futuristic, three-tier J2EE architecture. 

Despite the challenges of integrating with Base-24 Switch and Flex-cube core systems while meeting complex local regulations, success was ensured through a modular, highly available, and fault-tolerant design. This “future-proof” platform now manages end-to-end operations—from issuing and acquiring to debt management and disputes—under a flexible “pay-as-you-grow” service model. 

Business Impact

  • Massive Scalability: Successfully scaled debit card volumes from 1 million to 48.5 million cards issued
  • Rapid Credit Growth: Achieved a 233% increase in credit card volumes
  • Product Versatility: Enabled 15 distinct credit lines and supported various payment flavors including corporate, prepaid, and EMV cards
  • Operational Efficiency: Reduced maintenance costs and simplified operations through a benchmarked system capable of handling 10 million+ cards and 450,000 daily merchant transactions
  • Risk Mitigation: Reduced delinquencies by implementing an easy installment scheme for flexible credit restructuring

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Enabling a leading bank to launch a superlative card experience